SEO
PPC
Authoritative Content
For over 20 years we have specialized in behavioral health digital marketing and reaching the behavioral health consumer online. We help companies create unique online identities that allow them to rise above the noise of a crowded landscape. We are effective because we understand what your customer wants and needs. We know what stops them from getting what they need and what moves them to change their lives. We achieved Google Partner status by demonstrating strong performance for our clients in search marketing.
Even if you have managed to increase traffic and drive qualified leads, only a small portion become clients. There are many potential leakage points when you have offline conversions. We specialize in smoothing out the rough spots by analyzing, assessing, and improving your systems – from the moment the potential client sees your search listing or ad through the phone call and ultimately the admission.
Effective marketing depends on resonating with your audience. The public has become more discerning and knowledgeable about treatment. How do you differentiate your programs from competitors? We help you find a unique voice and develop the strategy and tactics to effectively reach your audience.
There are hundreds of treatment centers who say the same thing: individualized, holistic, luxury, unique, effective. How does your potential client decide to choose you over the hundreds of other rehabs saying the same? Your brand is about more than your logo.
Quality over quantity: this is the mantra for today’s website. There are thousands of articles on this addiction or that addiction. How do you compete? Your content has to be unique, powerful, significant, and vastly better than the rest of the content out there. We help you develop high value content and find third-party outlets where your clinical stars can be seen and heard.
Not all social media is created equal. The number of likes means very little. It’s engagement with that audience that is the true measure of success. We excel at developing an integrated content strategy that accelerates true social engagement.
Search engine optimization is about more than the right keywords on the page. Google’s algorithm is constantly changing. Websites that maintain the highest standards of practices: unique and high value content, quality and authoritative linking, proper silos of structured content, and more influence how you fare against competitors.
How you quantify results depends on where you are in the process of building a quality lead-generating website. The first sign of movement comes with traffic. Then the phones start to ring more often. Then those calls convert more often.
The area of specialization most consultants and agencies fall short is in understanding the offline conversion model. The conversion of a web visitor to a patient in treatment is very different from a shopping cart model. There are many obstacles to getting someone in treatment, from insurance coverage to simple reluctance to even go to treatment. Tabitha gets this customer. We’ve been converting web visitors to clients for over 15 years.
After almost two decades of working with call centers and over 100 admissions departments we have a clear picture of the formula for success from the moment that inquiry arrives through when the client settles into treatment. We have seen dramatic changes in conversions through small changes. Don’t waste the money you just spent on a click by sending inquiries through a leaky system.
